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Johnnie Walker Red Label, with its distinctive and exuberant flavour was created to be drunk as a long drink - a favourite choice for celebrating every day. It was originally known as Extra Special Old Highland Whisky, and was introduced as Red Label in 1909 to suit a new generation of whisky drinkers.
Now this adventurous blend can be found in more than 200 countries. It's always been a drink that captures a truly international spirit, and as it has proved over the decades, it is the world's favourite whisky.
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